andymachals.de
andymachals.de

Creative Producer for Live Entertainments

- Creative Direction and Creative Production -

Finding that common language between tech and bodies

Beyond the creation of a show, creative production involves steering the hand-crafted aesthetic dimensions of a synthetic product. Based on my education in the United Kingdom and my professional experience in German show theatre, I have developed an integrated approach to creative production of live entertainments.

BALANCING ACTS

I think of creative production as an umbrella art form that manages both creation and perception by connecting labouring bodies and their behaviours — on and off the stage.

Consciously navigating production processes within the paradigms of conceptual frameworks, stage labour, and continuous curiosity means being open to the critical evaluation of old patterns and regimen to allow for productions that are relevant, multilayered, reflective, and future-oriented.

RE-CREATING DIFFERENTLY

Pieces of theatre and live entertainment are synthetic recombinations of these creative aspects. It creates spaces of excitement and experience within which we can explore meanings, disciplines, and methods.

It means to consciously re-create versions of what existed before, to offer new experiences by being conscious of the history of institutions, artists, art practices, and theatrical forms — from vernacular to global practice.

DIRECTING PERFORMANCE

Directing theatre and devising performances is all about team work. It configues how a multidisciplinary production reacts and shapes modes of watching and hence creates experiences.

A performative approach to creative prodution takes seriously the behaviours that shape attitudes, techniques, and histories of effects — and thereby shapes messages accordingly.

From beyond the finishing line

Theatre isn‘t just threatre: it is all about how we want our audiences to understand what we are doing and why we are doing it. It is about allowing them to hold on to the fleeting moments of performance, which we shape through our craft — ordinary people call it magic. These are some of most basic stepping stones…

Advanced Research Skills

Conducting research isn’t just about where to look, but how. What’s our lens? A show idea is embellished with performative concepts. What do we want the information to do? Nuance makes heat.

Conceptualisation

Turning ideas into relevant scripts means to combine entertaining with critical approaches. How can we make a show interesting? And how does a show have sufficient reason to exist amongst our senses?

Design Quality & Team Work

Assembling a team that suits a show’s needs from a wide network of designers and show professionals raging from Germany to the United Kingdom, from performance design to performance making.

Creative Production

Managing the synthesis of a theatrical product through all creative departments is framed by relating budget to concept and formed by my comprehensive aesthetic understanding.

Castings

Initiating, conducing, and evaluating casting for leading roles, dancers, performers, actors, and specialty performance artists.

Creative Direction

Keeping in perspective the creative range of a production means to understand its technological and cultural parameters as forming its aesthetics.

Show Production

Getting a production underway, together with the appointed technical directors, creative team members, designers, and third-party manufacturers.

Rehearsals

Rehearsal planning and estimating needs for all departments from the first to the last day of the rehearsals. And, obviously, cues, cues, cues…

Running the Show

When you think it’s all done, the real test starts. Making art perform.

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Focus Areas and Professional Interests

Large-scale theatrical Entertainments

Revue & Show

Ten years of professional experience and international education in large-scale show entertainment; focus on Berlin, London, Paris, Las Vegas, New York; global pop & rock spectacle; production methods, histories, aesthetics, futures; vast scale in meticulous detail.

Theatre

Making it worthwhile

Theatre is about making mundane things visible, evoking emotions, and using the distraction from everyday life to yet reveal something about ourselves.

The Visual & Technology

The stuff around bodies & words

More than anything, theatre is a visual art form. Compositions of spaces and the bodies with it involve questions of technology and histories of watching. Viewing habits are only the surface of effects, references, revelations and distinct timings.

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