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andymachals.de
  • Home
  • Artistic Practice
    • Artistic Creator & Show Director
    • Creative Producer
    • Performance Academic
  • Portfolio
  • Journal
  • Contact
    • Imprint
    • Datenschutzerklärung

Architectural Mapping Video for AUDEMARS PIGUET

Product Launch. A new product was unveiled to selected media representatives with the help of a large-scale projecting mapping.

Architectural Mapping Video for AUDEMARS PIGUET

  • Assisted the Creative Director Leigh Sachwitz in coordinating the creative processes behind the collaborative devising of the dramaturgical structure and designing the story board for the architectural mapping video.
  • Working closely together with choreographers, motion designers, art directors and a sound designer in devising a 60-minute performance for a highly mediatised stage environment.
  • Supporting the Creative Director and the Creative Producers in administrative tasks.

The large-scale architectural video mapping was designed and implemented by flora&faunavisions. Mediatised concret walls made up the stage in the former power plant Kraftwerk in Berlin-Mitte and fascilitated the launch of Audemars Piguet’s new timepiece that was presented by Michael Schumacher. Featuring mechanic and design details the watch was brought to live through spell-binding animations of technical drawings, winding wheels and hands – all underlined by dramatic sound effects and a cinemaesque sound design.

The 2xHD projection (realised through a 4xHD sandwich projection for extra brightness) was supported by a custom light concept carefully underlining key moments during the video’s dramaturgy.


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About me

Andy Machals has been a Show Director & Creative Producer for Live Entertainment and Show Theatre for more than 10 years. He has a PhD in theatre and works at the intersection of show theatre, performance research, and diversity cultures.

Get in touch at post@andymachals.de

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