Hi, I’m Andy — a creator of large-scale, visually striking, and performance-driven shows. I offer creative direction for the development of exceptional live entertainment.
Looking for a creative partner to conceive, produce, and execute boundary-pushing shows with precision, emotion, and bold aesthetic vision? Explore my work — let’s connect.
SHAPING high-impact productions that blend theatrical precision with pop-cultural edge, delivering entertainment that commands attention.
DRIVING creative direction across commercial, cultural, and entertainment sectors, translating vision into high-production-value experiences.
CHAMPIONING bold, inclusive narratives that break boundaries, shape culture, and resonate with a wide spectrum of audiences.
NO BOUNDARIES. NO REPEATS. ONLY FORWARD.
I create across disciplines, merging storytelling, stagecraft, and innovative design to craft new shows, musicals, and visual experiences. Let’s turn concepts into something bold, striking, and unforgettable.
Do you have a story that needs to be seen? Let’s make it happen.
Always in the pursuit to create holistic and meaningful encounters, I bank on my experience, trust my intuition, and follow my curiosity.
I help craft performances that blend visual appeal with emotional depth, aiming to engage and move audiences. After all, emotion seals memory. Whether working with solo artists or full ensembles, I craft compelling narratives, choreographed stage movements, and stunning visual compositions to bring your story to life and make it stick with audiences.
What this means for you:
- Your production will be directed with precision, artistry, and emotional impact
- I work closely with cast and crew to refine storytelling and performance quality
- I ensure a seamless fusion of music, movement, and visual spectacle
Depending on the project, I am either the one who comes up with ideas, the one who structures things or the one who brings chaos into shape. I assemble talented teams and resources, guiding projects seamlessly from initial concept to final execution. Managing large-scale productions, I create a structured yet flexible framework that fosters innovation while keeping logistics, budgets, and timelines on track.
What this means for you:
- I provide a big-picture strategy while staying on top of the details
- I manage multi-disciplinary teams, ensuring smooth collaboration and execution
- I help you push creative boundaries while ensuring feasibility
I cultivate innovative ideas, leading creative directions that enhance and distinguish your project. Whether shaping brand experiences, theatrical productions, or multimedia spectacles, I combine innovation, technology, and storytelling to craft experiences that feel fresh, daring, and deeply impactful.
What this means for you:
- You get a clear, unified artistic vision that aligns with your goals
- I push creative limits to ensure your project is distinct, innovative, and unforgettable
- I create experiences that resonate deeply with modern audiences
I offer discreet, tailored services, collaborating to develop cultural activations and performances that enrich communities and bring client visions to life. Collaboratively, we develop engaging and innovative content while exercising complete discretion. Need discreet creative or creative producing services for your project? Reach out.
From stadium ceremonies to techno-driven dance, from family entertainment to queer and post-queer storytelling,from musicals to high-impact visuals, and from theater to brand activations—I navigate diverse creative worlds, crafting experiences that are relevant, multilayered, and future-focused.
2025 | ZDF
Der Palast: I Only Wanna Dance
TV-Series commissioned by ZDF.
Created by Constantin Television with support from the Friedrichstadt-Palast Berlin.
THE CHALLENGE: To devise, design, and show direct a revue-inspired danced rebellion to illustrate a moment of protest from the 1990’s.
… as Show Director.
2025 | ZDF
Der Palast: Season 2
TV-Series commissioned by ZDF.
Created by Constantin Television with support from the Friedrichstadt-Palast Berlin.
THE CHALLENGE: To devise, design, and show direct revue-inspired dance scenes for a TV-production that evokes historic feels but als ticks all the boxes of modern spectacular show entertainment.
… as Show Director.
Mar 2024 | Berlin
ITB Opening Ceremony Oman
Commissioned by Ministry of Heritage and Tourism of the Sultanate of Oman, Make The Change. Executed by Battle Royal Studios.
THE CHALLENGE: Creating an experience that fused tradition with innovation, captivating an audience with both emotional depth and visual spectacle.
… as Show Director.
Sept 2022 | Malmö, Schweden
RIOT Games LEC Summer Split 2022
Commissioned by Riot Games, concepted and executed by Battle Royal Studios.
THE CHALLENGE: Design and devise a show that takes fans into the Land of the Midnight Sun and re-defines the player presentations and the final winning moment.
… as Show Director.
Aug 2022 | Odense, Denmark
“Paraplyhuset” at the Hans Christian Andersen Festival.
Concepted and executed by Battle Royal Studios.
THE CHALLENGE: Create, design, and direct a show about Hans Christian Andersen’s legacy, co-produced by the citizens of Odense and having high visual and entertaining impact.
… as Creative Producer.
2020-2022 | ZDF
Der Palast: Season 1 (Dance Scenes)
TV-Series commissioned by ZDF.
Created by Constantin Television with support from the Friedrichstadt-Palast Berlin.
THE CHALLENGE: To devise, design, and show direct extravagant dance scenes for a TV-production that evokes historic feels but als ticks all the boxes of modern spectacular show entertainment.
… as Show Director.
Feb 2022 | Luxembourg
Esch2022: Remix Opening
European Capital of Culture: Esch-sur-Alzette Region in Luxemburg.
Created by Battle Royal Studios.
THE CHALLENGE: To devise and execute a cultural threshold moment co-created by the region’s citizens dealing with local stories and offering a myriad of creative touch points to get involved.
… as Creative Producer.
Feb 2022 | Luxembourg
Esch2022: REMIX Festival
Dance performance in the Church of Dudelingen, L.
Commissioned by Esch2022, concepted and executed by Battle Royal Studios.
THE CHALLENGE: To co-create enough cultural energy so as to allow the region to burst into their cultural year fully energises and full speed ahead into the future.
… as Creative Producer/Co-Show Director.
Feb 2022 | Luxembourg
Esch2022: REMIX Opening Trailer
European Capital of Culture: Esch-sur-Alzette Region in Luxemburg.
Commissioned by Esch2022, concepted and executed by Battle Royal Studios.
THE CHALLENGE: To entice audiences of all ages, social strata, and identifications to join in the cultural threshold moment of the opening of the ECOC year in Luxemburg.
… as Creative Producer.
Jan 2022 | ZDF
Der Palast: Season 1 (Trailer)
TV-Series commissioned by ZDF.
Created by Constantin Television with support from the Friedrichstadt-Palast Berlin.
THE CHALLENGE: Devise pandemic-proof, scale-busting, and history-radiating showstopper revue tableaus for a German TV-Series.
… as Show Director.
2020-22 | Arena Tour
That’s Life
Ein Frank-Sinatra-Musical.
Produced by COFO Entertainment GmbH.
THE CHALLENGE: To create a musical biography that relies on Sinatra’s music and the story of his life, but told with modern means, video projection, and the anticipated musical theatre show stoppers.
… as Creative Producer/Creative Director.
Aug 2019 | Ta’if, Saudi Arabia
Call to Prayer at Souk Okaz
A stroll through the Souk Okaz festival grounds during evening prayer times.
August, 2019.
THE CHALLENGE: To create a show that incorporates dancers and performers from across the Arabian cultural sphere to perform in a show about the history of the Souk Okaz in Saudi Arabia, one of the most important nodes of ancient trading routes.
2018-20 | Arena Tour
Beat It – Die Show über den King of Pop
Touring arena show about the creative life and work of Michael Jackson.
Created by Andreana Clemenz, produced by COFO GmbH Co KG.
THE CHALLENGE: What would a stage look like nowadays if the King of Pop was still alive? Telling the story of his life from the POV of his inspirations, his creations, and his love for piece and trust in human nature.
… as Creative Producer.
2018-20 | Arena Tour
Beat It (Opening Night)
Touring arena show about the creative life and work of Michael Jackson.
Created by Andreana Clemenz, produced by COFO GmbH Co KG.
… as Creative Producer.